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VIETOR, s.r.o. – Express international transport

The story of the VIETOR® logo: "From the hands of a boy to the world of transport"

When VIETOR® was founded in 2000, it had big ambitions - to build a fast, reliable and internationally connected transport service. But the logo, which is now familiar to every partner or customer, was not created in a marketing agency, but... in a child's bedroom.

The author of the original logo design was just a 6-year-old boy. With a strong imagination, pure intuition and a pencil in hand, he drew a shape that evoked speed, wind and movement - everything that the VIETOR® brand stands for. His drawing has become the basis of a visual identity that has survived for more than a quarter of a century.

2000 - The first VIETOR®

"Drawn by hand, guided by the heart."
A simple drawing by a six-year-old boy. The logo, which was born out of imagination, has become the carrier of the corporate identity.


2013 - Professionalization of the brand

"Preserve the soul, add precision."
A modern version of the logo was born. The blue lines and precise typography symbolise movement and international reach.


2016 - 3D experiment

"A bold step into the depths of design."
Metal 3D logo as a symbol of technological vision. Unused, but inspiring.


2025 - Official trademark

"Our VIETOR® is now protected."
The logo has been officially registered as a trademark by the Industrial Property Office of the Slovak Republic. A symbol of stability, trust and originality.


More than just a logo

The VIETOR® logo is not just a mark on paper. It is a story of faith that even children's ideas can power the world. It's a reminder that behind every successful company there is a very ordinary but extraordinary beginning.

And that's why even today - when VIETOR® transports goods across three continents and more than 45 countries - you can still feel the VIETOR® spirit of 2000.


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Questionnaire:

We are fast and reliable and can offer our services for a lower price. However, in almost all cases, it’s a combination of two of the following three options. We’d be pleased to hear what’s important to you.
Questionnaire Speed and reliability (price not important) 36 %
Questionnaire Speed and price (reliability not important) 33 %
Questionnaire Price and reliability (speed not important) 31 %
(number of participating: 6 833)

As our customer, is it essential to you that we use Mercedes Sprinter vehicles?
Questionnaire yes, it is essential 54 %
Questionnaire no, it is not important 46 %
(number of participating: 14 056)